Product Growth & Optimization Intern (SEO) REMOTE - Winter/Spring 2021
A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide and that includes our interns.
From day one, interns at NPR are given real-world, hands-on responsibilities. Working alongside top professionals in the field, interns do meaningful work across a variety of departments at NPR.
Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success.
NPR’s Winter/Spring 2021 Internship Program will be fully remote.
Program Duration: January 11 - April 16, 2021
The Product Growth & Optimization Intern (SEO) will work on NPR’s Podcast Product Team within the Digital Media department of NPR. This internship is focused on helping to optimize NPR’s digital content to help expand our reach and grow our podcast audiences. This role is cross-functional and requires a skill set that spans product, marketing, and analytics.
This intern will learn:
- How to design a newsroom and podcast SEO strategy
- How to monitor search behaviors and trends
- How to plan a paid search campaign
- Strategies for optimizing digital content to improve visibility
- Ways to analyze search traffic and measure SEO success
- Everything about the podcast industry
INTERN RESPONSIBILITIES
- Report to the Podcast Audience Strategist at NPR and work on projects that aim to grow and diversify NPR’s podcast audience.
- Help to explore and experiment with new podcast platforms, marketing channels, and other digital mediums where NPR can reach new audiences.
- Help drive organic traffic to NPR.org by:
- Collaborating with content creators across NPR (Programming, Newsroom, etc.) on on-page optimization projects, including conducting keyword research and monitoring search trends.
- Reviewing technical SEO audits and coordinating with the Web team on implementing improvements.
- Looking for opportunities to build off-page search authority
- Regularly monitor organic traffic and key search metrics.
- Monitor the competitive landscape of podcasting and curate competitor news and insights.
- Collaborate with teams across the organization (Programming, Marketing, Engagement, Audience Insights) on audience growth and content optimization opportunities.
WHO CAN APPLY?
- LOCATION: Must be planning to work from the United States and authorized to work in the United States throughout the Winter/Spring 2021 internship dates.
- EDUCATION: Must be a current student in an accredited degree program or a recent graduate of no more than 12 months from the month of the start of the internship.
REQUIRED SKILLS
- General knowledge of the practice of SEO and a willingness to learn more about all aspects (on page, off page, technical) of this digital marketing strategy
- Strong analytical and quantitative skills
- Experience working with Google Analytics
- Interest in working on a variety of projects
- Digital marketing chops
PREFERRED SKILLS
- A bonus, but not required: Experience using SEMrush or another SEO tool (Moz, Ahrefs, etc.)
Applications close on Monday, November 2, 2020 at 5pm ET.
Does this sound like you? If so, we want to hear from you. All applications must include a resume and cover letter to be considered.
NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex (including pregnancy, childbirth and related medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.
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