Digital Marketing Specialist
Job Title: Digital Marketing Specialist
Experience Level: Junior/Associate
The Role:
As a Digital Marketing Specialist, you will assist the Digital Team in all day-to-day tasks. You’ll work on multiple projects throughout the day that will allow you to develop your creative and analytical skill sets. The junior-level media buyer position is one that will expand and grow as the Digital Team evolves to meet the needs of ACCESS and our clients.
Top things we are looking for:
ü Ability to work in a 100% remote environment.
ü Excellent communication skills, both written and verbal.
ü A skilled multi-tasker, with exceptional attention to detail.
ü Ability to prioritize work and manage time effectively.
ü Strong analytical, quantitative, and problem-solving skills.
ü Works well from a plan but is also comfortable with ambiguity and adapting as needed.
ü Familiarity with digital marketing platforms, willingness to learn.
ü Strong collaborator, excellent inter-departmental communication skills.
ü Self-starter, pro-active, driven, focused, eager to learn and contribute to a growing team.
ü Team Player, Positive Attitude!
Day-to-Day Responsibilities:
· Ad Buying (35%)
o Build campaigns from strategy document
o Review campaign performance
o Trouble-shoot issues with campaign delivery
o Identify opportunities for optimization
· Reporting (35%)
o Client-facing performance reports
o Custom/ad-hoc reports
· Writing and Editing (15%)
o Ad Copy
o Factsheets, POV’s, One-Pager, Case Study, etc.
· Administrative/Ad-Hoc (15%)
o Responding to requests for information from internal team.
o Assist in the development and documentation of supporting materials.
o Research new opportunities, industry trends, platform announcements, etc.