Director of Marketing

• We are patient-centered. Everything we do must be linked to our ability to deliver better, safer outcomes for our patients.
• We are innovative. We nurture an environment that fosters unconventional thinking, a passion for discovery, and the open-mindedness to invite discovery from unexpected places.
• We are respectful. We are deeply respectful of our patients, their families, and each of our colleagues who serve them in so many different and important ways.
• We are collaborative. We understand that asking for and offering help in how to do better is not just a right, but among our most important responsibilities.
• We are agile. We cannot just be comfortable with change; we must embrace it as proof that we are making progress.
• We are responsible. Because our work is focused on people's well-being, we approach it with the highest level of ethical, fiduciary, and environmental responsibility.

Responsibilities

• Lead efforts to develop SCCA’s overall marketing strategy and plan, consistent with SCCA’s strategic goals
• Oversee all web, SEO/SEM, email, and display advertising campaigns
• Develop and implement programs with quantifiable objectives
• Ensure the organization’s messages are distributed across channels and to targeted audiences
• Identify marketing opportunities and develop successful strategies to leverage them
• Develop and drive an agenda that propels the organization’s brand strategy

• Develop and inspire direct team and marketing colleagues at SCCA
• Manage, teach, mentor, and oversee the professional development of marketing colleagues
• Manage external resources in meeting clear SCCA needs, on-time, on-budget
• Responsibly manage SCCA’s marketing budget

• Align marketing metrics directly with business metrics
• Collaborate closely with the entire leadership team to achieve SCCA’s strategic goals, with particular focus on efforts to drive growth and brand equity
• Direct special projects

• Guide internal and external teams in the development, implementation, and measurement of marketing and communication strategies
• Partner with SCCA founding member organizations to strengthen the SCCA brand and the brands of the member organizations
• Collaborate with SCCA affiliate and community organizations to create and implement marketing strategies that strengthen and support the goals of the partnership and cultivate a strong and robust relationship
• Work closely with service line management team and outreach teams to develop disease-based marketing plans
• Create internal processes to define roles, establish accountability, and achieve the outcomes necessary to ensure that the contributions of the marketing team are distinguished for excellence, collaboration, and innovation

Qualifications

• Advanced degree/education in business marketing and/or related fields of study
• 7+ years of progressive marketing and/or communications experience in leadership roles
• Experience leading in a matrixed organizational structure
• Proven ability to develop compelling and cutting-edge marketing plans, obtaining broad support with effective implementation
• Highly developed and polished written and verbal communication skills. Successfully able to present to and influence management at the VP level and above and are capable of writing and owning large, complex documents High-energy, mission-driven individual with a strong work ethic and high-performance expectations
• Strong time-management skills; the ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously. Composed, poised and professional demeanor.
• Ability to quickly establish credibility with peers, senior leadership, and partner organizations
• Visionary and creative
• Ability to position a brand and build equity
• Leverage data and analytics to drive insights and decision-making
• Critical thinking to make decisions and solve problems
• Performance driven operational approach coupled with a bias for action and results
• Highly collaborative nature
• Demonstrated ability to work well under pressure and adapt quickly to changing business priorities
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities at the same time
• Fiscally responsible
• Deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive growth

• Healthcare experience highly
• Traditional advertising or public relations agency, branding agency, digital marketing agency or social media expertise

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