Digital Marketing Coordinator
Welcome to the new standard of healthcare!
Premise Health is the world’s leading healthcare access provider. We deliver purpose-driven career experiences in a culture-centric work environment—ensuring that employees at the nation's best companies get, stay, and be well. In a changing healthcare environment, we know there's a better way for organizations to help their people live healthier lives by delivering the right care at the right time, right where they work. Partnered with visionary organizations around the globe, we offer a broad range of healthcare services and deliver an effortless patient experience that raises the bar, lowers costs, and redefines the meaning of quality care. By shifting the conversation from cost to return and from treatment to prevention, we are committed to help people, their families, and the organizations they work for be at their best.
We are looking for a Digital Marketing Coordinator to work at our Corporate office in Brentwood, TN! If you possess a “whatever it takes attitude” keep reading.
It’s hard to pinpoint a “typical” day here (and who wants typical anyway?)!
Our rapidly growing marketing department is seeking a creative, results-oriented, go-getter who is passionate about digital to join our team. The right person loves the web, geeks out over new technologies, and is hungry to understand how growing a strong digital footprint helps drive a successful business. You want to learn or sharpen your skills in all facets of the digital marketing continuum including SEO, PPC, social media, email marketing, lead generation, funnel management, content creation, conversion optimization through A/B testing, and analytics and reporting. You are eager to work with a team to build complex and effective B2B marketing campaigns, and you thrive on constantly learning new things. Our ideal candidate has a working knowledge in digital demand generation campaigns, experience using web content management systems to publish web content, and comfortable troubleshooting or editing HTML; experience with email marketing platforms a plus!
What You’ll Do for Us:
- Search Engine Optimization (SEO)
- Perform ongoing keyword research including discovery and expansion of keyword opportunities
- Optimize copy on landing pages and in blog posts adhering to SEO best practices
- Research and implement content recommendations for organic SEO success
- Paid Media Advertising (PPC)
- Implement strategy and manage campaigns including cost estimates and writing ad copy
- Research online publications and industry-related publications for direct ad placements/buys
- Monitor monthly spend
- Social Media
- Manage alignment between social media platforms and broader marketing and communications strategies
- Execute posts and practice social listening for reputation management and engagement opportunities
- Corporate Website / Content
- Manage, update, and organize content for company website and oversee general maintenance and hygiene
- Maintain content calendar for blog and social media posts
- Coordinate content deliverables with Communications Manager and Graphic Designer
- Gather and execute collateral for lead generation activities - webinars, white papers, etc.
- Email Marketing
- Develop programming and oversee execution of email drip/nurture campaigns based on list segmentations and funnel status
- Analytics and Reporting
- Set up A/B tests for conversion rate optimization
- Track, record, and prepare monthly campaign performance data and analytics reports
- Technology
- Act as first point of contact for internal support with CRM and marketing automation platform integrations
- Set up tracking systems for all digital marketing activities
- Sales Support
- Assist in building bridge between sales and marketing teams
- Help segment and organize leads
- Perform competitive research
- Ensure marketing-qualified leads are sent to sales team and receive timely follow-up
- Distribute digital collateral to sales team to assist with social selling
Education:
Bachelor’s degree in related field preferred.
Experience:
- 1 year marketing or business internship experience
- 0-3 years of professional experience
Knowledge and Skills:
- Excellent writing and communications skills, including proofreading and editing
- Critical thinking skills
- A can-do attitude
- Desire to learn the essentials of digital marketing
- Attention to detail and exceptional follow-through skills
- Ability to convey passion, enthusiasm, focus, creativity, humor, and a positive outlook
- Proven ability to handle multiple projects and prioritize work based on deadlines and budget constraints
- Adobe Creative Suite functional knowledge preferred.
- General understanding of SEO/SEM, keyword research, and key performance metrics preferred.
What We’ll Do for You:
At Premise Health, you’re not an employee – you’re a team member. We have health centers, pharmacies, fitness centers and offices scattered across the country, but we’re all working together to deliver exemplary and delightful service to our clients, their employees and family members. We’re proud of the culture we’ve built, and we aim to assist our team members in living their best life – in and out of the workplace. That’s why you’ll find us taking a yoga class together or starting a book club. We know that we can only help people get, stay, and be well if we do the same for ourselves. We’re also not afraid to share what we’re up to – check out some of our smiling faces.
As an employer, we want to compensate you for the work you do with more than a paycheck (although you’ll get one of those too). Premise Health offers competitive benefits packages including medical, dental, vision, life insurance, 401(k), paid holidays and vacation time, and a company-sponsored wellness program. We are an equal opportunity employer of nice people and value inclusion at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.