Ad Agency Strategy Intern
Strategy Intern
It’s never been more critical – or difficult – to capture individual’s attention and drive meaningful behavioral change. At BBDO Atlanta we believe that the brands that capture the most attention have the most influence over consumers, driving the most business impact and opportunity. To do that we
challenge beliefs, behaviors, and biases to help the brands we love win.
We’re looking for an intern to work within the Strategy department. Within this role, you will work alongside the planners and data analysts to identify rich consumer understanding that unlocks new opportunities for the brands we work on and the communications we create for them.
Key Responsibilities
· Monitor and analyze media trends and social conversations
· Assist in the creation of monthly client reports using different web analytics tools and your own insights
· Keep up to date on the latest consumer and communication trends and share these insights within the department and to other teams (creatives and account management)
· Track competitive and marketplace activities into competitive reports
· Assist the planners in the creation of strategies and creative briefs to solve our clients’ business challenges
Personal qualities
· A clear passion and curiosity for understanding people, culture and communications
· Clear written and verbal presentation skills and style
· Enjoys working in a fast-paced environment
· Simplifies complexity
· Adept at Powerpoint, Excel and Word
· A doer and a maker
· Smart and nice