Senior Copywriter - Lakeland
Senior Copywriter - Lakeland
Description:
This Senior Copywriter position is responsible for collaborating with the Art Director to create integrated marketing campaigns. You will work with an award-winning, in-house, creative team of Art Directors, Designers, and Copywriters to help concept and execute advertising campaigns for a variety of Social Media and CRM marketing initiatives. Ideal candidates will have experience in Content Strategy and Customer Relationship Marketing. As part of the Creative Services team, you will play a key role in crafting and preserving the Publix brand. The Senior Copywriter is a member of a Digital Creative Team and reports to a Creative Director.
Additional responsibilities include:
- develops relevant and unique concept independently or in collaboration with other Creative development team members
- writes effective copy for a variety of customer-directed communications; social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, in-store ads, videos, and other necessary content
- reviews, proofreads, and edits drafts of communication pieces before final publishing, as needed
Required Qualifications:
- Associate’s degree in Business or Liberal Arts or equivalent experience
- at least three (3) years of experience writing advertising copy (digital/traditional)
- knowledge of concept development process
- knowledge of traditional and digital media channels (e.g., print, video, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites)
- knowledge of marketing/advertising industry and trends
- knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes
- ability to evaluate creative work for effectiveness against established creative strategies and objectives
- basic knowledge of MacOS
- basic knowledge of Adobe Creative Suite
- basic knowledge of MS Office
- willingness to travel up to several days at a time with overnight stays
- willingness to work late hours and during weekends
Preferred Qualifications:
- Bachelor’s Degree in Mass Communications, Advertising, or Integrated Copywriting Portfolio Diploma
- four (4) or more years of experience writing advertising copy (digital/traditional)
- knowledge of Publix Marketing department workflow processes and project lifecycles
- knowledge of the Publix brand positioning and lines of business
- knowledge of the Publix target customer, retail environments, and purchasing behaviors and Publix business objectives
- intermediate knowledge of MS Office
Minimum Base Pay:
5,240.00
Maximum Base Pay:
7,890.00
Potential Annual Pay with Bonus:
68,120 - 102,570
Year End Bonus:
As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.