Sr Digital Marketing Coordinator
The Opportunity
Senior Coordinator Digital Marketing will be responsible for the execution of online affiliate marketing programs and reporting revenue growth for QVC. You will be responsible for marketing planning and timely delivery of all assets through management of Ad Operations. Senior Coordinator will be the primary point of contact for all execution and support person for planning discussions related to the affiliate-marketing channel and will support optimizing and testing new business opportunities to grow revenue for our evolving programs
Who We Are
Be Authentic. Bring Fun and Energy. Make an Impact… The Affiliate Marketing team works with over 200 network partners/publishers to identify business opportunities that can be parlayed into success across the digital affiliate-marketing channel. This team executes campaigns with our partners while developing strong relationships with internal Merchandising, ecommerce and planning teams. Affiliate Marketing is one of the leading revenue drivers in digital marketing.
Your Impact
- Execute Partnership Marketing strategy and plans to meet/exceed program goals, such as new customer acquisition, revenue growth and moving current customers up the buying strata while maintaining the budget
- Work with affiliate partners and internal cross-functional teams to execute campaign strategies.
- Day-to-day execution of all Partnership Marketing program needs including executing, optimizing, and planning of media campaigns and marketing strategies for digital Partnership Marketing program
- Provides Analysis and Reporting of the digital Partnership Marketing campaign and spend results for each specific vertical
- Oversee and contribute to reporting & Analysis: Daily, Weekly, Monthly reporting, and monitor spend and sales.
- Work with cross-functional teams including Account Team, ecommerce and Merchandising to plan out affiliate support for critical categories and promotions
What you Bring
- BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required
- 1-3 years professional experience, within marketing, communications, or ecommerce
- Advanced knowledge of Microsoft Office required (Word, Excel, PowerPoint)
- Experience in any of following areas is strongly preferred;
- Digital Partnership Marketing experience, or other online relationship-marketing
- Knowledge of affiliate networks (Impact, Commission Junction, Rakuten, Share-a-Sale, etc.)
- Web analytics (Coremetrics, Google Analytics, Omniture, etc.)
- Knowledge of Impact Radius, Tableau Software, Microstrategy