HSN Social Media Strategist
The Opportunity
The Social Media Strategist will be responsible for the strategy and execution of our Show Hosts Influencer Marketing programs and for driving customer engagement, brand affinity, and reach across various channels and Flagship social media platforms. This role is critical to driving social engagement and commerce across dozens of HSN social media accounts.
Who We Are
The team focuses on developing engaging social content strategy that supports various brand, commerce, and social priorities across our social media platforms.
Your Impact
- This role is the primary point of contact for execution, development, and community management related to Host marketing channel strategy to drive a social-first approach and best practices for our Show Hosts.
- Develop and implement the social media strategy in support of our brand priorities across various platforms including Host and Flagship Facebook, Instagram, Pinterest, Twitter and more
- Develop engaging, on-trend & consistent campaigns to align with HSN’s priorities & promotions; Responsible for daily posting and creation of content across HSN’s social platforms; Maintain social media/editorial content calendar
- Work cross-functionally with Analytics, Brand, eCommerce, Host and Performance Marketing teams to build holistic marketing strategies and reporting
- Provide direction and feedback on our static image and video content strategy
- Monitor brand, vendor, competitor & influencer conversations utilizing HSN’s social listening tools
- Analyze daily, weekly & monthly reporting to inform strategy across all social platforms; Actively monitor social pages for content & community building opportunities.
What You Bring
- BA/BS in merchandising, marketing, communications, or related field; or equivalent experience
- At least 2 years business experience in social media, influencer marketing, and/or public relations.
- Experience managing influencer marketing or publicity programs is preferred.
- Digital native with strong familiarity and experience with Facebook, Instagram, Twitter, Pinterest, etc.
- Demonstrated knowledge of the social media industry and trends
- Experience conceptualizing and executing new content strategies
- Ability to identify emerging trends and make recommendations for new opportunities.
- Excellent written and verbal communication skills
- Strong analytical and organizational skills
- Demonstrable leadership skills, with a high degree of maturity
- Strong decision-making, time management & planning skills
- Collaborative team-player
- Effective time management skills
- Working knowledge of various computer programs (Microsoft Office Suite, etc.)
- Knowledge of social media calendar and scheduling platforms (Airtable, Curalate, Hootsuite, etc.) a plus
- Experience as a content creator natively producing content for TikTok, IG Reels, as well as photography & Photoshop strongly preferred