The Assistant, Digital Activation is responsible for supporting the team in the planning, implementation, and maintenance of digital media campaigns. This position requires an individual to strategically think and problem solve while paying meticulous attention to detail. The Assistant Media Planner, Digital will work closely with senior level planners as well as the team to execute media plans and aggregate data to inform insights and optimizations. This individual is expected to show integrity, drive and initiative, along with overall communication and organization skills to succeed in a fast-paced work environment.
What You’ll Do
Media Negotiating & Buying – 15%
Participates in team brainstorms to kick off plan and consideration set development
Collaborate with planners, senior planners, and supervisor for digital plan development
Assist in the creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Collaborate with team to identify data and billing discrepancies and recommend creative solutions
Assist with creation of contracts within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
Campaign Management & Execution - 45%
Responsible for the creation of campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
Responsible for ad trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly
Own post campaign reconciliation and billing
Compile specs documents and ensure all materials are received from creative agency
Assists in management day-to-day communication with key partners: Vendors, Partner Agencies, and Creative media and social clients
Reporting & Analysis - 20%
Responsible for compiling data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
Assist team members with formatting client facing reporting and attend regularly scheduled reporting calls
Collaborate with Analytics & Business Intelligence teams to aggregate data and ensure accuracy
Learning & Development - 20%
Advance knowledge and learn about the media industry, and our clients
Further abilities with Microsoft Office Suite and other proprietary tools
Participate in company’s syndicated and proprietary training sessions (i.e. Foundational Media Terminology & Math, Excel Basics, Business Writing, Presentation Skills, and more)
Who You Are
A strong, effective communicator
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
An effective time manager, comfortable working with multiple timelines and deliverables
A left and right brain thinker – a data powered strategist
Comfortable working within large sets of data and numbers
Flexible in working both independently and with a team, willing to roll up your sleeves
Takes pride in ownership of work and demonstrates accountability
Able to thrive in an agile, fast paced environment and seek out feedback proactively
Results and solutions oriented; consistently motivated, proactive, and resourceful
Hungry to learn more and further your knowledge of the media landscape
An interest in the digital landscape and a desire to innovate and keep up with trends
Preferred Skills & Experience
Bachelor’s degree and/or relevant work or internship experience
Experience working in fast-paced environment and able to multi-task
Proficiency working within Microsoft Excel and PowerPoint
