Email Marketing Strategist
Job Posting Title: Senior Email Marketing Strategist
Reports to: VP, Marketing Operations
Location: Agoura Hills, California (temporarily remote to start)
Who we are:
Imagine a place where innovative ideas and vibrant culture come together in a collaborative environment and where teamwork is appreciated and celebrated - that’s Rooftop Digital.
Rooftop is a data-driven martech company focused on new customer acquisition for consumer brands. We build best-in-class publishing products & services that automates lead generation and data monetization at scale. By utilizing our consumer profiling, data intelligence engine and messaging platform, we market relevant products and services so consumers can make informed buying decisions. Our team culture is based on a collaborative approach in pushing boundaries and delivering results for our brand partners, while always keeping consumers’ best interest in mind.
What we’re looking for:
Senior Email Marketing Strategist is a highly impactful role and requires expertise in direct response space and the ability to collaborate across mailing, product and marketing teams. The incumbent will be reporting into and working closely with the VP, Marketing Operations to define and direct key opportunities for mail strategies, marketing content and digital journeys based on data signals. This leader will be responsible to develop data-driven marketing, content and messaging strategies addressing value to the customer, market trends and delivering on brand and business goals.
The job duties and responsibilities listed in this job posting are not meant to be an all-inclusive or exhaustive list, but ideally seeking for a new team member that has worked in the capacity of:
- Developing and executing email marketing strategies in promotional and highly targeted trigger campaigns across the customer lifecycle.
- Gathering and analyzing insights and historic data to determine the most valuable opportunities to improve content, performance and communications efficacy.
- Working with analytics and mailing teams to conduct ongoing A/B and usability tests to enhance performance, deliverability and customer engagement. Gather data and analytics and make recommendations based on those results.
- Working with our mail teams and brainstorm/define business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails.
- Analyzing email, customer behavior and their key characteristics to improve email marketing.
- Understanding the user personas to create the multiple user journeys while planning and testing different messaging approaches and concepts and keep track of learnings.
- Working with our Mail Operations, Marketing Operations, Data and Tech teams to ensure various moving parts are communicated, tasks are clear, and timelines are on track or communicated and documented.
- Mentoring and nurturing junior talent to grow the Marketing and Content Strategy practices.
- Constantly staying up to date with Industry news trends and current events that could be or will soon be impacting the state of Email Marketing.
- Prioritizing multiple projects and delivering highly effective and persuasive work.
Minimum Requirements and Skills:
- Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics.
- Proven excellent communication skills both verbally and written and an ability to collaborate with fellow creatives and come to the table with new ideas.
- Catalyst who brings big, bold ideas to deliver best in class concepts and creative thinking, obtain buy-in, and effectively and efficiently implement ideas at scale.
- Ideal candidate would be humble, open and eager to hear feedback, and ability to provide helpful but constructive feedback to teammates.
- Proven ability to work independently, prioritize and handle multiple projects in a quick-turn, deadline-driven environment.
- Proven ability to learn and integrate various communications, project management and reporting platforms and maintain latest updates accordingly.
- Proven track record of reporting and delivering complex concepts and updates into simplistic, summarized exec level format reports.
- Collaborative team player.
- Bachelor’s degree in English, Communications, Journalism or a related field of study preferred, MBA a plus.
Learn more about us:
If you are extremely detailed and enjoy the complexities involved with tracking and keeping up with information from various sources, or if you see life as a puzzle and enjoy finding creative ways of piecing that puzzle together, this might be a great opportunity for you. Come join a team that has a Silicon Valley start-up vibe where we celebrate new ideas, hard work, and building new and lasting friendships.
We’re proud to offer a generous compensation in addition to other perks:
- Paid Time Off
- Health Insurance
- Retirement Plan option
- Fitness Wellness promotion
- Promote healthy Work/Life balance
- Foosball table training (California Corporate Office)
- Arcade Machine (California Corporate Office)
Our culture is team based on a collaborative approach to pushing boundaries and delivering results for our brand partners, while always keeping consumers’ best interest in mind.
Please don't apply if:
- You hate Puppies
- You hate Company Parties
- You hate Bonuses
- You hate an Exciting Company Culture
Come join a team that has a Silicon Valley start-up vibe where we celebrate new ideas, hard work, and building new and lasting friendships. We offer free snacks and drinks and even have a company dog that will run to welcome you each time you enter the office. Come grow with us!
Equal Opportunity Employer:
- Rooftop Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.