Regional Marketing Manager - Miami
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Regional Marketing Manager - Miami
The Regional Marketing Manager executes Marketing strategies that align with Divisional Retail business goals. The incumbent serves as a communication channel expert that develops, manages, and executes regional, customer-directed campaigns. The Regional Marketing Manager leads Publix event marketing activities in an effort to drive sales and build brand equity.
- serves as primary management contact for external partners as it pertains to sponsorship/special event marketing
- provides regional input for divisional communication planning to increase brand awareness and market share
- advocates marketing innovation and quality improvement and
- manages special divisional marketing-related assignments
Required Qualifications:
- Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
- at least four (4) years of combined Marketing Communications experience in developing marketing strategy briefs, planning and managing project budgets
- knowledge of marketing strategies, principles, and processes
- knowledge of marketing tools, techniques and best practices
- knowledge of marketing consumer behaviors and trends
- knowledge of marketing effectiveness, strengths, limitations, and basic relative costs of various media channels (i.e. print, digital, social, broadcast, etc.) including multicultural communications
- experience analyzing, media and market research data, financial data, consumer research and database trends.
- excellent communication skills; both verbal and written
- budget management skills
- ability to lift a minimum of 50lbs
- basic Microsoft Office 365
- willingness to work evenings, weekends (Sat and Sun) or at home as needed and
- willingness to travel with overnight stays up to one week or longer
Preferred Qualifications:
- Masters of Business Administration or equivalent experience
- six (6) or more years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including two (2) years Field Marketing experience in a large company/retailer with budget management responsibilities
- basic knowledge of SharePoint
- knowledge of the grocery industry and competitors
- knowledge of Retail and other Publix Support Departments’ operations
- bilingual preferred
Minimum Base Pay:
1,270
Maximum Base Pay:
1,913
Potential Annual Pay with Bonus:
71,500 - 107,705
Year End Bonus:
As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.