Social Media Specialist
The Social Media Specialist is an integral member of the AARFRC communications team, working closely with the communications team to coordinate messages, content, and campaigns across the Center's digital channels, including social media, email, and website.
The Social Media Specialist is responsible for managing a highly effective, creative, and data-driven social media program, including developing and implementing new social media strategies to expand the Center’s online community; increase public knowledge and awareness of the Center’s profile and work; and amplify audience engagement across all social channels, including Twitter, Instagram, and LinkedIn.
The successful candidate has demonstrated success developing and implementing social media strategies; has in-depth understanding of social media platforms, tools and analytics, knowledge of current and emerging technology used by nonprofit organizations for advocacy and other online communications, and be well-versed in current standards and best practices for social media.
The ideal candidate will also bring to the position a record of creativity and flexibility in problem solving, ability to successfully navigate the spectrum of attention to detail to big-picture thinking, as well as high emotional intelligence and excellence in customer service for internal and external audiences. Passionate for process improvement and clear communications, the incumbent will be a self-starter and self-directed who can work independently, be adaptable and enjoy multi-tasking, and be committed and dedicated to the Adrienne Arsht Rockefeller Foundation Resilience Center’s mission and goals.
Job responsibilities
- Manage the day-to-day operations for all social media channels (Twitter, Instagram, LinkedIn).
- Develop strategy for a new Instagram account and manage day-to-day operations once it’s launched.
- Create dynamic written, graphic, and video content that increases audience interaction by working collaboratively across the Arsht-Rock team.
- Develop and oversee social media specific editorial calendar.
- Define key performance indicators (KPIs) for social media channels, compile analytics and insight reports, track performance, and optimize content execution.
- Assess all social channels for fundraising opportunities.
- Extend the brand’s voice (content, visual style, and tone) across channels ensuring all content is on-brand and cohesive.
- Develop policies and procedures for managing social media channels, including monitoring engagement and community management.
- Collaborate with Atlantic Council communications department and AARFRC staff to cross-promote posts across channels.
- Work as part of a team to develop large social media campaigns and manage engagement during live events.
- Be an active member of the communications team, tracking projects and media exposure, updating databases and media lists, and maintaining calendars and appointments as needed.
- Collaborate with the Associate Director of Communications to edit the AARFRC website, (proofreading, image curation, SEO, publishing of web posts), updating links, documents, and photos, and analytics and reporting.
- Write and distribute content for mass emails.
Qualifications
- Bachelor’s degree in communications, marketing, journalism, public relations or related field.
- 4-7+ years of experience in social media management, marketing, or related roles.
- Knowledge of Google Analytics and Search Engine Optimization is strongly preferred.
- Experience with graphic design and short-form video editing is strongly preferred.
- Proficiency with content management systems (WordPress) and design software (e.g. Adobe Suites: Photoshop, InDesign) is a plus.
- Hands-on experience in content creation and management.
- Excellent copywriting skills and the ability to deliver creative content (text, image and video).
- Expertise using multi-social posting programs such as Sprout Social.
- Relevant experience in determining a target audience and how to cater unique marketing campaigns to capture their attention.
- Demonstrated ability to meet tight deadlines, handle simultaneous assignments, and work within a team setting.
- Desire to learn, develop new skills, and build development experience.
- Proactive, takes initiative.
- Ability to work independently.
- Attention to detail.
- Team player, with ability to work with all levels of staff and external partners.
- Strong communications skills.
- Goal-oriented.