PUBLIC AFFAIRS SPECIALIST (GRAPHIC DESIGN & DIGITAL MEDIA)
This position is located in the Office of Communications & External Engagement (OCEE), Public Affairs Division, Marketing Unit. OCEE is responsible for stewarding EXIM's brand and reputation through effective communications and public affairs programs and strategy. The department manages earned media opportunities and relationships with reporters, coordinates external engagements with EXIM's stakeholders, leads digital strategy for the agency, crafts owned content across EXIM's business units, and advises EXIM's senior leadership.
This position is responsible for providing support to the public affairs program and accomplishing activities that involve graphic design and digital media. This includes research and preparation of written and digital materials for the program to include the utilization of social media tools.
At the full performance level, duties include, but are not limited to:
- Develops social media campaigns and posts by composing written and visual content with photos and original graphics. Publishes content to common social media platforms including Twitter, Facebook, and LinkedIn using native platform interfaces and platform management software such as Sprout Social.
- Designs digital, print, and video material, including but not limited to brochures, flyers, pamphlets, digital graphics, and promotional videos using Adobe products including Photoshop, Illustrator, InDesign, and other design software including but not limited to Canva and video editing software.
- Develops and executes email marketing campaigns and visual content in support of and in collaboration with internal customers according to internal customer requests and needs. Provides subject matter expertise around email marketing best practices to colleagues and internal customers.
- Provides and maintains subject matter expertise around current social media and email marketing techniques, trends, standards, and best practices to support colleagues and internal customers including agency head and other senior leaders.
- Provides event support for social media and photography for local events to agency leadership and other internal customers using high end government furnished Canon digital camera with intermediate proficiency. Edits photos using software such as Photoshop and Lightroom.
- Plans, manages, and executes social media advertising and associated budget on common social media platforms including Twitter, Facebook, and LinkedIn.