Social Media Content Specialist
Location: San Jose, CA
Job type: Full time
We are looking for a Social Media Content Specialist to join our San Jose office.
About Think Academy:
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.
What You Will Do:
- Create compelling content to increase the company’s awareness, grow our brand loyalty and establish our community
- Collaborate with marketing teams to develop the best digital content to engage current and potential customers across various platforms: social media, blog, video, etc
- Copywrite social media posts and responses to audiences
- Collaborate with team members to build a content calendar and organic content strategy for social media
- Analyzes and reports on key performance indicators (KPI) for social media channels
- Conduct in depth market research regarding channels, target users and competitors
How You can be Qualified:
- The ideal candidate is creative, analytical, collaborative, and someone who can tap into trends and speak to specific audience
- BA/BS degree
- 2-3 year of experience in social media marketing
- Experience with building audiences / online followings for brands
- Fluency across Tik Tok, Instagram, Facebook, RED, WeChat
- An understanding of social media best practices and a proven track-record of implementing them
- Have an understanding of SAT prep industry is a big plus
- Bilingual in Mandarin is required