Digital Marketing Assistant
Role Overview:
Guerra Financial is looking for a full-time Hybrid Digital Marketing Assistant to join our marketing team based in Miami, FL. Reporting to the Digital Marketing Director, the selected candidate will drive the social media agenda for the brand on existing and new platforms, building a community of passionate audiences. This person is pumped about being the voice of the brand identifying social trends and continuing to grow the brand to be a nationally known investment firm.
RESPONSIBILITY:
- Meet weekly with the Digital Marketing Manager to review work, goals, expectations, etc.
- Leverage social media to increase brand awareness and improve online presence
- Create, schedule, post and manage content daily on various social media platforms for Guerra Financial Group and Sebastian Guerra (lead wealth strategist’s personal brand)
- Instagram, Facebook, LinkedIn, Tiktok, Twitter, YouTube, etc.
- *including weekends, which can be planned, scheduled and revised in advance
- Leverage interactive social media features like polls, questions, music, stickers, etc.
- Create social media content custom tailored to each platform, including designing graphics, copywriting, helping produce/launch videos and leveraging photography
- Measure KPIs for each social media channel by tracking engagement, growth, etc.
- Update content engines to measure and report progress
- Review engagement and respond to comments
- Learn how to use digital marketing management tools like Later, Trello, Videolytics, Canva, Google Analytics, Many Chat, and more
- Direct and run live streams 2 nights per month in the office (usually Wed or Thurs)
- Attend at least 1 event per month (dinner seminar or educational event like trade shows and Lunch n’ Learns) to record and post social media content
- Creating 3-5 emails per week to send to prospects and clients
- Stay up to date with social media trends
- Analyze competitor’s activities and effective campaigns
- Assist the digital marketing team to stay organized with digital and branding projects, such as scheduling recording sessions, tracking video progress on Trello, updating files and filenames in shared folders, providing revisions for video editors, so on
- Work hand-in-hand with videographers/photographers and digital ad specialists
- Help educate team and advisors on using social media with feedback rooted in analytics
QUALIFICATION & SKILLSET:
- Bachelor’s Degree required in marketing, advertising or communications preferred
- 1-3 years of marketing and/or customer relationship management experience
- Experience managing social handles for a brand and/or personal handles with a proven track record of growing audience size
- Strong writing and verbal communication skills
- Analytical thinker with the ability to leverage social metrics to continuously improve the social media strategy.
- Exceptional organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
- Exceptional people skills and high level of empathy
- A driving passion for social media, building community and interacting with various audiences
- Proficient in Microsoft Office applications & Gmail
- Proficient in social platforms such as Facebook, Twitter, and Instagram
- Good instincts in solving problems and willingness to perform repetitive tasks
BENEFITS:
- Flexible work schedule
- Work from home (Hybrid)
- 401K or Roth matching plan
- Health Insurance stipend
- Industry travel and in-person training
- Access to personal financial planning
- Opportunities for education and training in social media management and analytics
INCOME RANGE:
- Salary + Performance Based Compensation ($50,000 - $75,000)
W H O I S G U E R R A F I N A N C I A L G R O U P?
We are a full-service advisory firm in Miami, FL with 30+ team members managing over $800 Million for over 2,500 clients across the country.