Media Specialist

Location: Remote, USA

 

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

Wiley University Services is an extension of our university partners. Universities rely on us to help them acquire students, produce more graduates, and deliver better education outcomes. We partner with corporations, organizations, and community colleges to provide access to education programs to upskill and grow their workforces.

 

Wiley Education Services uniquely understands the process of designing and implementing innovative learning experiences and comprehensive solutions that address today's higher education challenges. We provide education solutions, including online program management services for higher education institutions and course management tools for instructors and students. Through trusted collaborative relationships, Wiley Global Education also provides innovative content, technology, services, and insights that support its education partners to achieve improved institutional performance and learners to achieve their goals.

The Direct/Affiliate Media Specialist manages paid media activities for a portfolio of university degree programs on direct/affiliate websites. Duties include budget planning and management, invoicing and billing and communication with affiliate vendors.

·      Supports the Media Department by overseeing a set of Partners' paid media budgets

·      Provides analysis on effective allocation of paid budgets across assigned partners to maximize return on marketing investments; May work directly with publisher partners on media purchase delivery

·      Responsible for accuracy of trafficking, QA and coordination between internal marketing teams and external vendors

·      Responsible for execution and accuracy of invoicing

·      Responsible for accuracy and prompt reporting

·      Manages media tags on websites to ensure proper implementation, functionality and ongoing maintenance

·      Demonstrates a strong working knowledge of various marketing channels and their roles in the media mix

·      Execute shifts in budget based on direction from Media Managers to achieve business goals

·      Supports a team of digital media and search engine marketing professionals, while working with cross-functional teams in Marketing, Admissions and Operations

·      Supports department leadership in defining processes and best practices

·      Ensures consistent application of strategy and delivery of Media services for assigned partners

·      Minimum of a Bachelor's degree in Marketing, Communications, Advertising, Business or related field of study

·      1 years working in online media, digital, direct marketing and/or eCommerce environments with a focus on performance-based marketing, measurement and analytics

·      Demonstrated business acumen and some understanding of online advertising channels: paid search, SEO or Affiliate

·      Experience with media buying, reporting, trafficking and tag management is a plus

Previous use of Salesforce or other CRM tool preferred

·      Experience in Google products a plus

Excellent verbal and written communication skills

·      Strong presentation skills

·      High attention to detail

·      Ability to work in a multi-tasking entrepreneurial environment

·      Good attitude and positive mind-set

·      Proven track record of developing marketing best practices and implementing across a diverse mix of clients and team members

Enabling Discovery, Powering Education, Shaping Workforces.

We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.

 

Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.

 

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

 

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.

 

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The target base pay range for this position is $43,000 to $59,000. This range represents Wiley’s good faith and reasonable estimate of the base pay for this role at the time of posting. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.