Internship

PURPLE is the one of the leading luxury public relations agencies, with a combined expertise and range of services that is a unique within the market. Creative, culturally connected and result-driven, we align business ambition and cultural energy for commercial success. We are independent in philosophy attitude and operation. We work with leading international brands and the next generation of groundbreaking talent across fashion, beauty, music, art, design, food, travel, and property.

Please Note: This is an unpaid internship for college credit and is part of a training program. This internship is located in Miami, Florida.

This is an excellent opportunity for anyone who is interested in the field of luxury public relations. You should be a dedicated, multi-tasked, and proactive candidate who is enthusiastic, works well within a small team and has an interest in luxury PR. Previous experience is preferred and understanding of the industry is vital. Proficiency in Microsoft Office is required.

Instructive responsibilities may include:

• Proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team.

• Analyze outcomes and create reports summarizing results

• Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications

• Understanding and monitoring media landscape across digital, print and broadcast

• Facilitate the smooth running of the day-to-day function of each account team providing support as requested and required

• Responsible for managing product deliveries/placements/press bookings in a timely manner

• Handle product and image call-ins, and compile and manage media list, event rsvp list, organizing image/artwork.

• Manage the master media database and internal team databases and ensure it is kept up to date and accurate

• Learning how to draft pitches and story angles in a proficient and effective approach Requirements:

• Ideal candidates are available two or three full days a week during their duration of internship. This will be a onsite role, unfortunately there is no remote possibility at this time.

• Proficiency in Microsoft Office is required

• Knowledge in software (Launch Metrics/Cision is a plus but not required)

• Detail Oriented

• Strong written and verbal skills

• Understanding of the industry or eagerness and dedication to learn more about the industry is essential.