Digital Marketing Coordinator | Blackstone America, Inc.

The Digital Marketing Coordinator is responsible for execution and implementation of digital media marketing programs to build awareness of the payment processing program.

Initiatives include digital media planning, monitoring online campaigns and analytical recaps.

Develops digital marketing campaigns and posts including tasks such as keyword research and copy creation.

Coordinates the production process with in-house creative resources and members of the Communications and Management team.

Manages traffic of promotion assets such as web ads and e-blasts.

Monitors performance and conversion across all online campaigns.

Assists with reporting, collecting data, performance analysis and generating reports.

Maintains activities on company's social channel and website.

Keeps abreast of trends and best practices in email and digital marketing, including mobile marketing