Digital Marketing Coordinator
The Digital Marketing Coordinator will be responsible for developing, implementing, and managing digital marketing campaigns that promote Boyce Thompson Arboretum
Duties and Responsibilities:
- Develops and executes digital marketing strategies across multiple channels, including email, social media, display advertising, and search engine optimization (SEO)
- Collaborates with other departments to create engaging and effective marketing materials such as website content, blog posts, and digital ads
- Analyzes data to measure the success of campaigns and makes recommendations for optimization
- Manages the organization's social media accounts and engages with followers
Qualifications
- Strong knowledge of digital marketing techniques and tools
- Excellent written and verbal communication skills
- Proficiency in Google Analytics and other data analysis tools
- Familiarity with web design and content management systems (CMS)
- Strong project management and organizational skills
- Ability to work some nights and weekends as needed
Education and Experience
- Bachelor’s degree in marketing, communications, web development, or a related field.
- 1-3 years of experience in digital marketing.
- Other combinations of education/experience appropriate to the job will be considered.