Content Writer Internal Communications

ECU Health is a mission-driven, 1,708-bed academic health care system serving more than 1.4 million people in 29 eastern North Carolina counties. The not-for-profit system is comprised of 13,000 team members, nine hospitals and a physician group that encompasses over 1,100 academic and community providers practicing in over 180 primary and specialty clinics located in more than 130 locations.

The flagship ECU Health Medical Center, a Level I Trauma Center, and ECU Health Maynard Children’s Hospital serve as the primary teaching hospitals for the Brody School of Medicine at East Carolina University. ECU Health and the Brody School of Medicine share a combined academic mission to improve the health and well-being of eastern North Carolina through patient care, education and research.

The Internal Communications Content Writer is responsible for developing and publishing content that inspires, engages and celebrates team members and the work they do every day. This individual is a passionate storyteller with an innate ability to retell stories through a variety of internal communications channels (i.e. executive messaging, intranet, newsletter copy, etc.).

The ideal candidate is driven by curiosity and strives to build an emotional and natural connection with team members through content creation and storytelling. The Content Writer connects team members to our mission, vision and strategic goals, builds pride and helps to drive ECU Health's culture in partnership with the Marketing & Communications team.

Writes, proofreads, edits and publishes compelling content on internal communications-owned channels i.e., intranet, digital signage, email, etc.

Researches, interviews and vets team member and/or patient-centered stories that can be retold through a variety of communications channels.

Collaborates with the Marketing and Communications team on cross-promotion and sharing of mission-focused stories and initiatives.

Develops relationships with key stakeholders to help identify story opportunities and sources.

Writes and proofreads executive messaging with the intent to inspire, celebrate, inform and engage team members.

Collaborates with and advises leaders and team members across the health system to ensure a strategic approach to content delivery.

Champions and articulates the organization's mission and vision in all verbal and written communications.

Able to simplify complex information to ensure the content is understandable, relatable and effective.

Adheres to ECU Health brand guidelines in all copy and content development.

Partners with external agencies, as appropriate.

Supports the organization's crisis communication planning and response, as needed.

Bachelor's degree in Communications, English, Journalism, Public Relations or similar discipline.

Minimum of 2 years' experience in a communications, copywriting and/or journalism role.

Minimum of 1 year experience with copywriting and editing content, using AP Style.

Minimum of 1 year experience using Microsoft Office, specifically in Word and PowerPoint.