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Marketing and Communications Intern – Association Office

Tampa Metropolitan Area YMCA
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Marketing and Communications Intern – Association Office

Job Title: Marketing and Communications Intern
Location: Tampa Metropolitan Area YMCA Association Office, 110 E. Oak Avenue Tampa, FL, 33602 Pay: $1200 - $1500 stipend for 12 weeks (May 8 th through July 31st)
Employee Type: Internship, 16 – 20 hours per week J
ob Category: Administration

Contact Information
Name: Hannah Geaumont
Email: hannah.geaumont@tampaymca.org

DESCRIPTION
Position Summary
The Marketing and Communications Intern will be immersed in the daily functions of the non-profit Tampa YMCA Marketing and Communications Department. Under direct supervision of the Communications and Social Media Manager and Digital Marketing Manager, the Intern will learn and contribute written and visual communication skills to the department’s initiatives including social media content, blog stories, press releases, media coverage, photography, website content, newsletters, email marketing, digital content planning and more. The Marketing and Communications Intern will learn the YMCA branding and voice and how to share the positive impact of YMCA programs like summer camp, diabetes prevention and swim lessons. The Intern will benefit from hands-on projects like writing stories of impact, urgent and informational copy and initiative promotions in the department that develops strategies and produces all marketing and communications collateral for the Tampa Y and YMCA of the Suncoast organizations.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES 
  • Learn and use YMCA branding and voice 
  • Write social media captions 
  • Write blog stories and headlines 
  • Write email subject lines 
  • Take photos and videos 
  • Sort and choose photos for social media, website, email, etc. 
  • Organize content on department server 
  • Contribute to content calendars 
  • Write press releases 
  • Contribute copy, photos for marketing deliverables 
  • Assist with content uploads to social media, website, etc. 
  • Attend media shoots 
  • Interns are expected to work between 16 – 20 hours per week

The Intern shares the core values of the YMCA... 
  • Caring, Honesty Respect and Responsibility 
  • Community: Demonstrates a desire to serve others and fulfill community needs 
  • Communication: Listens for understanding and meaning; speaks and writes effectively

Potential projects:
The Intern will contribute to the department’s main goals – membership acquisition and retention, program promotion and philanthropic fundraising events. Hands-on learning experiences include using the Y brand voice, visual communications, graphic standards and styles from subject matter experts regarding internal and public-facing projects.

The Intern will have many opportunities to meet and engage with executives and directors across 23 locations in the Tampa Bay area.

POSITION REQUIREMENTS 
  • Completed a minimum of three years of undergraduate program in Communications, Marketing, Journalism, Public Relations or similar field 
  • Strong writing skills 
  • Practical knowledge of AP Style 
  • Photography experience (or interest) 
  • Social media content or branding experience (or interest) 
  • Organization skills 
  • Knowledge of Microsoft products: Word, Excel, Teams 
  • PC operating systems 
  • Samples: writing (must), photography

Not required, but nice to have 
  • Familiarity of non-profit brand presences on social media 
  • Content management systems (CMS, website) 
  • Samples: social media content, visual communications, branding, website content 
  • Email marketing platforms 
  • Videography experience or interest 
  • Familiarity with Mac OS 
  • Adobe InDesign, Illustrator, Photoshop 
  • Internship experience 
  • Reliable transportation for local travel to YMCA Family Centers 
  • Google Analytics reporting

WORK ENVIRONMENT & PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job including, but not limited to: 
  • While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer 
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions 
  • Ability to perform all physical aspects of the position, including but not limited to, walking, standing, bending, reaching, and lifting 
  • The employee frequently is required to sit and reach, and must be able to move around the work environment 
  • Ability to lift and move a minimum of 30 pounds 
  • Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust 
  • Ability to work in a variety of environments, specifically those subject to extreme humidity/dampness, heat and cold 
  • The noise level in the work environment is usually moderate; office space is shared 
  • This position may require availability to work flexible hours including evenings, weekends as needed