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Content Marketing Specialist

If you are motivated and want to be responsible for creating, editing, optimizing, and strategizing the direction of a company's content. You would be tasked with ensuring content—regardless of its form—is interesting, relevant, and discoverable. Help to develop the distribution channels and company’s inbound marketing strategy. 
·        Strong verbal and written skills
·        Attention to detail/Extremely organized self-starter and ability to take strategy direct and execute tactics
·        Relentless work ethic
·        Be passionately in tune with the evolution of market trends, digital marketing innovation, and online behaviors.
·        Broad understanding of social media channels and develop how to use for content driving strategies
·        Ability to manage blog content and create based off keyword research
·        Knowledge of SEO and ability to use basic SEO tools
·        Video content creation – ability to use many Adobe tools and office products to achieve desired results.
·        Ability to drive conversions and company KPI’s of created content
·        Generate reporting and presentations for content analytics
·        Must have good working customer service skills and the ability to talk on the phone 30% of the
·        Identify process improvements to automate menial tasks where possible
·        Assist with marketing tool management and implementation when necessary
·        Create consistent, high-quality, meaningful content on social media platforms for the respective markets.
·        Contribute to the company’s paid social media objectives through strategy creation, implementation, and ongoing optimization.
·        Continually improve paid media tactical planning and buying across all platforms.
·        Apply expertise in the planning process, audience and creative strategy development, budget forecasting, and industry tracking; be a strategic thought in team meetings.
·        Manage paid social campaigns from setup, execution, optimization, and reporting to the teams’ key performance indicators, which vary by campaign types and objectives.
·        Create measurable paid social programs that are in line with strategy and budget.
·        Develop insights and keep teams informed of new opportunities.
·        Ability to facilitate with cross-functional teams
·        Perform other duties as assigned