Content Marketing Specialist

If you are motivated and want to be responsible for creating, editing, optimizing, and strategizing the direction of a company's content. You would be tasked with ensuring content—regardless of its form—is interesting, relevant, and discoverable. Help to develop the distribution channels and company’s inbound marketing strategy. 

Skills:

·        Strong verbal and written skills

·        Attention to detail/Extremely organized self-starter and ability to take strategy direct and execute tactics

·        Relentless work ethic

·        Be passionately in tune with the evolution of market trends, digital marketing innovation, and online behaviors.

·        Broad understanding of social media channels and develop how to use for content driving strategies

·        Ability to manage blog content and create based off keyword research

·        Knowledge of SEO and ability to use basic SEO tools

·        Video content creation – ability to use many Adobe tools and office products to achieve desired results.

·        Ability to drive conversions and company KPI’s of created content

·        Generate reporting and presentations for content analytics

·        Must have good working customer service skills and the ability to talk on the phone 30% of the

day.

·        Identify process improvements to automate menial tasks where possible

·        Assist with marketing tool management and implementation when necessary

·        Create consistent, high-quality, meaningful content on social media platforms for the respective markets.

·        Contribute to the company’s paid social media objectives through strategy creation, implementation, and ongoing optimization.

·        Continually improve paid media tactical planning and buying across all platforms.

·        Apply expertise in the planning process, audience and creative strategy development, budget forecasting, and industry tracking; be a strategic thought in team meetings.

·        Manage paid social campaigns from setup, execution, optimization, and reporting to the teams’ key performance indicators, which vary by campaign types and objectives.

·        Create measurable paid social programs that are in line with strategy and budget.

·        Develop insights and keep teams informed of new opportunities.

·        Ability to facilitate with cross-functional teams

·        Perform other duties as assigned