Local Audio/Video Media Buyer
About C-K:
Cramer-Krasselt is one of the largest independent, totally interconnected agencies in the country with over $500 million in billings and 69% of revenue from digital.
With a mission to Make friends, not ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It’s how we helped Porsche achieve 11 years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% in a single year.
We’ve done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX, and more.
Major brands include Alzheimer’s Association, Cedar Fair Entertainment Company (Knott’s Berry Farm, Cedar Point, and additional properties), Cintas, Corona Extra, Marzetti Salad Dressing (plus 15 brands), Pacifico Beer, Porsche, Spirit Airlines, and Tropicana.
www.c-k.com
Local Video/Audio Buyer
The Local Video/Audio Buyer will lead the negotiation and investment of media for assigned key accounts. With the guidance of the Local Video/Audio Supervisor, this person will execute buys that adhere to the clients’ media objectives and strategies.
About the role:
- Manage the execution and negotiation of the media buys across TV and radio (cable and streaming secondary).
- Provide media POVs on local broadcast topics to clients and account teams as necessary.
- Stay up-to-date on media news through media trade publications and related sources.
- Effectively communicate and negotiate with key partners.
- Partner with appropriate vendor counterparts to think expansively and creatively about problems and identify practical solutions.
- Act as an SME for various markets, industry formats, and trends.
About you:
- 1-2 years of experience in a media buying environment.
- Comfortable working in Spectra OX; knowledge of Nielsen Answers and/or Prisma.
- Able to work effectively in an integrated environment and maintain professional relationships with clients and other third-party partners.
- Able to negotiate media buys.
- Proven team player.
C-K employees must be fully vaccinated against COVID-19, or eligible under applicable law for a disability or religious accommodation. Successful applicants will need to meet this criteria as a condition of employment by the date of hire. We have returned to the office 3 days a week and are excited about the opportunity for in-person collaboration, and the value these relationships bring to managing, mentoring, teamwork, and culture. We are also committed to providing an environment that allows for work/life balance and C-Kers work from home on Mondays and Fridays.