Marketing Assistant/Graphic Designer
Marketing Assistant/Graphic Designer - West Palm Beach, FL
Role
The Marketing Assistant/Graphic Designer will be responsible for continuously maintaining the company's brand aesthetics, internally and externally. The ideal candidate will have a passion for marketing, be a creative thinker, and have excellent communication skills.
Your daily role will include reviewing, updating, and maintaining the company's visual representation in all design aspects, including typography, composition, and color.
As the Marketing Assistant/Graphic Designer, your creative talents will be to develop and execute SMArtX's marketing and digital advertisements, sales documents, trade show materials, social media, and web graphics.
You will also support the marketing research effort through market analysis. The successful candidate will be an innovative, out-of-the-box thinker who strives for design excellence and enjoys challenges. The candidate will also seek a broader role in the business's success by being involved in the strategic marketing function.
Responsibilities:
As the Marketing Assistant/Graphic Designer you will collaborate with the Chief Marketing Officer, develop and maintain SMArtX's images, and deliver a powerful and consistent brand. This will be achieved via digital, video, and print forms and by leveraging the ability of a proven graphic designer with great attention to detail.
The role also includes a marketing function where the candidate, under the direction of the Chief Marketing Officer, will perform market research and collect publicly available information to identify market segments, competitive landscape, and positioning strategies.
- Create graphics in a very technical environment
- Maintain brand standards and style
- Design marketing materials, brochures, flyers, posters, email headers, and trade show banners
- Maintain and improve web graphics
- Coordinate any third-party marketing services
- Manage execution of materials at vendors
- Review and execute SEO/SEM strategies
- Design, build and maintain a social media presence
- Conduct market research; Update and analyze data
Qualifications
- BA/BS (minimum) degree in Graphic Design, Marketing, Communications, or a related field.
- Five years of experience with Graphic Design and Marketing is a plus.
- Experience in and working knowledge of the financial services industry, specifically Fintech, Managed Accounts, TAMPs, and/or UMAs.
- Advanced knowledge of current graphic design (and related) software applications, including InDesign, Illustrator, Photoshop, Acrobat
- Working knowledge of HTML, CSS, and JavaScript is a plus.
- Experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Exceptional written communication and experience in proofreading
- Ability to work independently, time management, project management, and demonstrated initiative as part of a team.
- Problem-solver when faced with new challenges and a creative thinker.
About Us
SMArtX Advisory Solutions innovates technology solutions in the unified managed accounts space. Catering to independent registered investment advisors and enterprise firms, SMArtX creates functionality designed to streamline the operational efficiencies of an advisor's workflow with modern tools and features built to meet the demands of the contemporary investment marketplace.
SMArtX's award-winning investment platform is recognized across the industry as a leading solution to modernize the managed accounts industry. The firm is the fastest-growing in the space and currently manages $30 billion in assets and features access to over 1,100 investment strategies from over 280 asset management firms.