Marketing Communications Analyst
Marketing Communications Analyst
The Marketing Communications Analyst is a multi-faceted role responsible for supporting the development of Talento’s marketing department and executing marketing plans, including the creation of branded content for the sales and marketing teams across social media channels, communications, email campaigns and copywriting. They provide support to the Talento team with marketing resources that support lead generation and build revenue to fuel Talento’s growth to $100M in revenue by 2025 and $1B by 2030.
Our Vision & Mission
- Through Talento’s unique bundling of solutions, establish our best practice standards as the go to service model within the $500 billion staffing and recruiting industry.
- Transform hiring managers' expectations of recruiting partners, one customer at a time.
- Earn the partnership of HR teams to seamlessly extend their capabilities through Talento’s customer experience model.
- Elevate the mindset of recruiting in an organization from transactional to strategic.
- Raise the caliber of human capital in the markets and communities we serve through the businesses and people we touch.
What guides us?
- Lead our customers and communities to create modern workplaces & cultures that harness the strength of diversity and talent
- Integrate talent & organizational solutions to reduce complexity and increase efficiency for our customers
- Discover the right human capital solutions that enhances the performance of our customers’ businesses
- Optimize the things our customers excel at as we obsess over how to continuously capitalize on the human side of business
Who is Talento?
At Talento, we are customer-obsessed advisors with trust-based customer relationships throughout high growth, middle market, and enterprise companies. Our exceptional team of recruiting advisors coupled with valuable consulting resources enable us to respond swiftly. Whether a business is merging, growing, divesting, or retooling their approach, a trusted advisor who can integrate free-of-charge consulting resources is what our customers have grown to rely on. This bundling of services separates us from the mass market with a unique competitive advantage and value-add. We are proud geeks for all things people!
The Role
A Marketing Communications Specialist is part of a growing marketing department. Their role is to develop greater awareness of the current market through copywriting, branded resources and strategic campaigns to position us uniquely in the market with strong branded messaging on digital platforms and in resource decks that support sales teams. In addition, the Marketing Specialist will contribute to catapulting the organization to $100M in revenue by 2025.
Content Planning & Development
Responsible for creating innovative sales & marketing collateral and brand assets to be duplicated across digital channels, blogs, newsletters, social media, print and email marketing campaigns. The Marketing Communications Specialist will follow market trends and research customer behaviors to build a comprehensive content portfolio that drives digital traffic and lead generation.
Social Media
- Build creative and unique monthly social media content to support Talento’s campaign initiatives based on target customers.
- Execute engaging social media content to drive website traffic and convert users into leads.
Digital Campaigns
- Provide creative support for strategic marketing campaigns through written and creative assets to include in campaign execution.
- Story tell Talento’s experience building a relationship with target audiences by creating catered messaging based on the end user’s unique needs.
- Implement a storyline through our campaigns based on our company experience to connect with the audience.
Blogs & Website Content
- Utilize industry research and customer understanding to write interesting blog articles that show thought leadership in the recruiting and human capital space.
- Work alongside the marketing manager to build optimized blogs to generate web traffic and capture leads for our sales team.
- Develop free resources and brand assets for our website that create value to website visitors and generate leads - using forms to download and other digital marketing tactics.
Newsletters
- Build quarterly newsletters to engage our current audience and provide market insights and Talento updates.
- Conduct regular internal and market research to create meaningful outreach to our current audience through drip campaigns and newsletters.
Copywriting
- Create copywriting for marketing communications and collateral including social media, email, blogs, newsletters, and digital campaigns.
- Organize content library with all content, copywriting files and creative files, organized by industry and vertical.
Experience and knowledge requirements for the Specialist, Marketing:
- A bachelor’s degree in business, psychology, or a human resources-related field preferred
- Advanced copywriting skills
- Conceptual writing to enhance brand positioning and grow brand awareness
- Ability to develop creative sourcing and engagement strategies independently
- Passionate about enabling businesses through talent acquisition
- Track record of problem solving through critical thinking with a positive attitude
- Driven by collaboration, learning, doing the right thing and quality human interaction
- Ability to retain information and continuously apply knowledge to produce results
- Desire to continuously develop and grow and pride in delivering quality work, every time
- Fluent in English; Excellent written and verbal communication skills
- Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- Understanding of Adobe Creative Suite (InDesign, Illustrator)
The kind of people we work with embody some of these characteristics:
- Innovative, creative, and passionate about enabling businesses through talent acquisition
- Pride in delivering quality work, every time with strong business acumen and abilities to learn, retain and apply learned concepts
- Strong solutions mindset: Comfortable working in an environment which requires strong deliverables along with the ability to identify problems and drive appropriate actions; Highly organized and process oriented
- Bias for action, strong work ethic, and desire to achieve excellence
- Enthusiastic team player with a strong drive to ensure a positive work environment. Cares about others success deeply
- Agile; Can pivot priorities with ease while staying calm
- The ability to be comfortable with high volume workload and not be afraid to "roll up your sleeves"
- Relentless seeker of talent with a deep network who is driven by collaboration, learning, doing the right thing and quality human interaction
About TalentoHCM:
TalentoHCM is a high growth talent & organizational solutions firm. Through Talento Recruiting, we are transforming the customer experience standards in the recruiting services arena. The company was founded in 2017 with the belief that human capital should be viewed as an asset on the balance sheet. Through its integrated human capital services, the Talento team has supported 65+ enterprise, middle market and startup/high growth organizations in 15 countries with recruiting, contingent workforce management, employer branding, strategy, transformation, organization design & implementation, career pathing, outplacement, employer branding and leadership development solutions.
Some of the benefits of working for Talento HCM are as follows:
- Culture focused on advancing your career while disrupting an industry and providing unrivaled service; Rapid advancement and promotion opportunities based on merit
- Health, Dental, Vision & Pet Insurance; Short Term and Long-Term Disability Insurance
- 3 weeks of paid time off annually
- Work Remote twice a week
- Quarterly bonus structure for target performance achievement
Talento envisions a world where the recruiting industry service model evolves into human capital partnership that drives organizational performance. Through trust and value, you are positioned to offer talent & organizational solutions that separate you from the rest. With 1000+ searches in the last 36 months, Talento Recruiting has established a footprint that is ready to scale to the next level.
Our organization continues to thrive through our ongoing commitment to building an inclusive and diverse workforce from different backgrounds, perspectives and skills.
Talento Human Capital Management (HCM) is an equal opportunity employer, people are at the center of what we do!
People + Passion + Perseverance = Progress