Summer 2023 - Digital Marketing & Branding Intern
Event Options Background:
Event Options is an online marketplace for event rentals and services. The Company is seeking Interns to help drive Event Options to reach its potential of disrupting the entire event industry ecosystem. Interns will help the Company become the nationally recognized go to brand for the rental of event products and services. This is an opportunity for students interested in marketing, public relations. event planning, Ecommerce, and business in general.
Event Options is made up of event professionals that have owned and operated event companies, producing corporate events all over the globe. When sourcing for the best products and services for a particular event, it would often take days and multiple requests for suppliers to eventually provide the specs on the items they owned – prices, quantity, colors, sizes, materials, pictures, as well as their multi-day rates, minimum order, delivery fee and more. Days were spent reviewing and consolidating all the information from various sources - Word, Excel, PowerPoint, PDFs, emails, and websites – to choose the ideal items included within the presentation for our client.
There is no national event company or online distribution platform that currently exists.
Marketing and Branding Internship Details:
The Marketing & Branding Intern will have the responsibility of implementing the Event Options marketing plan while working directly with the Digital Marketing Manager – Daniel Gill. The primary focus is to drive increased awareness of Event Options to corporate event planners through various mediums to include: SEO Optimization, Social Media Marketing, Email marketing, Retargeting, Blog creation, Press releases, Industry Trade-shows. Additional involvement will include: business development strategies, client building techniques, website enhancements, product development, and anything that can enhance sales and the customer experience.
Student learning outcomes:
- Working with the Digital Marketing Manager and President, the intern will focus on the marketing opportunities available for the company as well as helping design and implement a marketing campaign;
- Students will engage with the various SEO and social media outlets that the company will use to build its brand including: Instagram, Facebook, LinkedIn, YouTube, Pinterest
- Students will learn the current distribution channels for event rental companies and how Event Options plans on becoming the industry disruptor.
- Students will develop a keen understanding of the corporate event market and its needs;
- Students will learn how to use AI (primarily ChatGPT) to generate marketing content ideas and scripts
- Students will learn how to build social media community, use targeted hashtags, collaborate with other social media accounts, and use comment marketing
- Students will improve their graphic skills
- Students will learn how to create marketing emails and utilize A/B subject line testing to improve open and CTR
- Students will learn how to create interesting and engaging posts while using Stock Photos
- Students will focus on including Calls To Action in all social media and email marketing content
The Marketing & Branding Interns report directly to the Digital Marketing Manager Daniel Gill, and will meet regularly for supervision and receive mentorship from Jim Etkin; an entrepreneurial, results driven executive with over 25 years of hands-on, operating and business building expertise; developed best in class products and services; conceived and implemented both technology and human resource driven organizational change initiatives.
We have found that no less than 15 hours will provide the maximum benefit to interns.