Customer Engagement Strategy, Planning, and Integration Intern, Anaheim, Spring 2024
Be part of an innovative team and culture…
At Disney, we are storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team as a Professional Intern in any of our segments that delivers unparalleled creative content to audiences around the world. The Customer Engagement Strategy, Planning, and Integration Team has the unique opportunity to connect customers to the place where dreams come true.
A day in the life…
By applying for this role, you may be considered for a Customer Engagement Strategy, Planning, and Integration Internship supporting Disney Destinations. You can learn the basics of strategic planning throughout the consumer journey including audience targeting, multi-channel tactical media planning, budget management, and asset management and delivery. As part of this team you will:
- Assist in the development of strategic plans and holistic messaging throughout the consumer journey with all out-bound marketing communications to drive engagement, interest, and conversion among targeted. audiences. Implement and evaluate test and learn strategies to continually optimize communication effectiveness.
- Collaborate with both internal and external partners, including Marketing Strategy, Creative, CE Media Strategy and Activation, and agencies to create, implement and evaluate Disneyland Resort Customer Engagement plans.
- Coordinate program set up such as implementing tracking codes, creative review, testing and reporting as well as other support as needed.
- Help maintain accurate budgets for all channels and phases of the marketing plans.
- Monitor, track, and report engagement trends
What we are looking for…
Basic Qualifications:
- Familiarity with The Walt Disney Company and its products, including Walt Disney World, Disney Cruise Line and Disneyland products and services.
- Demonstrated strategic planning knowledge and passion, including media channels and tactics.
- Demonstrated Direct Marketing, CRM and social media experience as well as interpreting data and campaign/program results to inform future strategic decisions.
- Ability to work well with cross-functional teams and prioritize time.
- Comfortable working with team members at all levels.
- Demonstrated attentiveness to detail.
- Experienced in Microsoft PowerPoint (or Keynote), Microsoft Excel (including pivot tables) and the entire Microsoft Office Suite.
Required Education:
- To be eligible for this internship you must be a senior or a recent graduate (within 6 months of your graduation date) pursuing a Bachelor's Degree in Marketing, Advertising, Media, CRM or related field.
Compensation:
- The pay rate for this internship in California is $21.70 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
Additional Information:
- Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Professional Internship.
- Must be at least 18 years of age.
- Must not have completed one year of continual employment on a Disney internship or program.
- Must possess unrestricted work authorization.
- Must be compliant with The Disney Look appearance guidelines.
- Must be able to have a consistent, reliable work schedule throughout the session.
- Must have reliable transportation to/from work.
- Program Length: The approximate dates of this internship are January 2024 – June 2024.
- Housing: Interns must provide their own housing for the duration of the internship program in Anaheim, CA.