Public Relations Intern

Wail of a Tale Productions is a nonprofit documentary film production company. Our mission is to educate through documentary storytelling. What do we do? We amplify the voices of women and marginalized communities. We view documentary filmmaking as a tool to educate students, organizations, the public, and lawmakers on social justice issues. Through academic and investigative research, we project the message of women and marginalized communities to effect change. We provide hope and inspire concrete actions to improve lives.

We need an intern to gain school credit for practical experience. Our current documentary project looks at health disparities through the lens of long COVID. You will have full autonomy over your schedule, as long as deadlines are met, and will work virtually.

Objectives of this role

• Develop a media relations strategy focused on high-level placements in print, broadcast, and online channels to increase company visibility
• Build connections with key media organizations and journalists through a mix of traditional, digital, and social channels
• Ensure that our PR efforts serve immediate and long-term business goals
• Forecast news cycles and identify areas of trending public interest
• Understand the competitor landscape and stay ahead of any threat to our brand position
• Establish a media relations plan that has actionable strategies for high-level placements

Responsibilities

• Evaluate and establish a public relations strategy and plan
• Engage with the marketing department to ensure that PR campaigns align with strategic goals, growth plans, and new business opportunities
• Leverage existing media relationships — broadcast, traditional, and online — to land prominent placements
• Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities
• Write timely press releases and media kits, and direct the social-media team to communicate proactively
• Help establish strategies for damage containment in crisis situations

Required skills and qualifications

• Exceptional writing and editing skills
• Deep knowledge of traditional, digital, and social media channels
• Excellent communication and organizational skills

Preferred skills and qualifications

• Established relationships with media organizations and journalists
• Familiarity with content management systems (CMS)

Check with your school's Internship Coordinator BEFORE accepting the hiring offer to determine if this position satisfies the criteria for receiving academic credit