Marketing Manager - Sarasota Office
D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for an Marketing Manager. The right candidate will layout, design, write, and coordinate advertising for/with various media channels. Operate and maintain the marketing and public relations for the company. Plan and prepare for model openings, then maintain models thereafter.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Manage and supervise the Marketing Department staff, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
- Coordinate advertising and public relations with the ad agency for current communities
- Direct the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and Sales Representatives
- Coordinate the selection of model options
- Coordinate the compilation and completion of brochures, signage, and sales office
- Manage the maintenance of model homes, advertising, signage, brochures, public relations, invoices
- Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc.
- Hire and manage all vendors for model home openings
- Identify and prioritize marketing objectives, including managing effective marketing events
- Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns
- Support a wide-range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing
- Analyze and interpret user journey data to improve the customer experience.
- Review performance of the website and track campaign reporting to manage revenue, costs, and ROI.
- Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity
- Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex
- Work closely with model merchandisers, landscape architects, on-site superintendents, and other pertinent personnel
- Communicate with various departments to improve products and company image
- Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Supervisory Responsibilities
Directly manages two or more employees in the Sales & Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications - External
Education and/or Experience
- Bachelor's degree from a four-year college or university
- Four to six years of digital marketing experience and/or training
- Knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC management
- Knowledge of MLS and realtor sites such as Zillow and Realtor.com
- Experience with Google Analytics, social media sites, and photography and video editing software
- Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
- Proficiency with MS Office and email
Preferred Qualifications
- Strong written and oral communication skills
- Creative thinking
Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
- Medical, Vision and Dental
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life Insurance
- Vacation, Sick, Personal Time and Company Holidays
Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeople2
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