Marketing Content Intern

Summary

The Marketing Content Intern is responsible for maintaining the website, updating all owned and shared channels and brand content assets, and assisting with in-park events. This position is also responsible for assisting the Director of Customer with various aspects of marketing duties as they relate to the Adventureland Resort (Park, Hotel, and Campground).

Success in this position will result in increased awareness of, and engagement for the Adventureland Resort.  The ideal candidate will have an understanding of new and existing media platforms, demonstrate strong writing abilities and creative thinking, and exhibit a passion for guest service and entertainment.  Working on numerous projects simultaneously, meeting deadlines, being a team player, and exhibiting a results-oriented mindset are critical to success.

Roles & Responsibilities

• Produce content for and oversee all Social Media channels for all Adventureland Resort entities (Park, hotel, campground) 
• Leverage these platforms to increase awareness and engage fans 
• Design creative, including in-park signage and website, email, social, and print assets
• Ensure park brand and voice consistency across all channels
• Assist Customer Director with facilitating B2C and B2B/sales email campaigns 
• Maintain and regularly update the Adventureland website, regularly reviewing for accuracy and working with internal departments to generate content
• Help manage direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the resort 
• Assist with the park’s email marketing strategies to ensure that relevant and revenue-generating content is delivered on time and on-brand
• Assist Director of Customer with all aspects of the department as well as other duties as assigned

Skills/Qualifications:

• Technical – Basic technical knowledge of HTML and web publishing. Working knowledge of SEO and web traffic metrics.  Extensive knowledge of all social platforms.
• Communication – Highly developed interpersonal, verbal and written communication skills, including presentation skills; ability to communicate clearly, concisely and persuasively with a wide range of diverse personnel
• Design Skills – create an array of assets for the park utilizing graphic design platforms and apps
• Initiative and Adaptability – Take initiative and execute plans to accomplish strategic objectives in a fast-paced, evolving environment
• Experience in the entertainment or amusement and attractions industry is a plus but not required

Majors: Public relations, journalism, marketing, communications, or a related field is preferred

Duration: Full-time from end of spring semester to beginning of fall semester.  Schedule-friendly hours available during the months of April, May, September, and October.

Details:

• $15.00/hour

• Housing available

•  Flexible schedule - must be available to work weekends, evenings, and holidays during the operating season

• Five days a week 

• Ability to work 40+ hours a week if desired, no time-and-a-half

• Uniforms provided

• Employee enjoys free season pass benefits

• Discounted meals when working

• Qualify for complimentary tickets

• Access to discounted Friends & Family tickets