Associate Social Media Content Coordinator

Job Description

The Social Content Coordinator will support the Joffrey Ballet School Marketing Department in engaging our communities across all social media channels, including Instagram, Facebook, and TikTok. They will work with the marketing department to prepare content, help with copy and schedule marketing materials. In person work in New York City is preferred, but a hybrid or remote schedule is possible for the right candidate.

Qualifications, Requirements & Competencies

Minimum qualifications

• Applicants who have obtained or are actively pursuing a BFA or BA degree, with an interest in dance and marketing.

Preferred qualifications include

• Ability to write engaging copy, directed towards our target audiences of young dancers and dance parents.
• Knowledge of social media management and content creation.
• Passion for the arts and education.
• Knowledge of Adobe Creative Suite
• A background in dance. Knowledge and interest in multiple styles is a plus.
• Eagerness to work independently and collaboratively in a fast-paced environment.

Minimum requirements

• 18 or older and permitted to work in the United States
• Excellent verbal and written communication skills in English. 
• Work well in a team to effectively build community.
• Demonstrate sound project management skills, including the ability to manage multiple projects.
• Effectively interpret and follow policies and procedures.
• Comply with directions and instructions from supervisors.
• Provide equal and fair treatment for all.

Responsibilities:

In addition to the list below, other duties will be assigned as needed by the Creative Director, or Marketing Coordinator. This position must be adaptable as role responsibilities may shift.

• Assist in generating content that can be shared on the main Joffrey Ballet School platform, as well as any associated platforms tied to a particular intensive.
• Use a discerning eye to assist in creating and organizing folders of selects, which will serve as archive and promotional material for the following year.
• Draft posts and stories, to be reviewed by the Marketing Department, in line with best posting times and the brand guidelines of Joffrey Ballet School.
• Participate and contribute to brainstorming sessions, as scheduled with the Marketing Department.
• Ensure ideas are brought to fruition, with content filmed and ready for review within the timeframe discussed.
• Assist, as needed, with any marketing-specific tasks, as assigned, including reviewing analytics, scheduling e-blasts, creating digital playbills, picking up printed materials, etc.
• Maintain quality control of all incoming elements, including user generated content.
• Collaborate on creating and maintaining a library of content assets both video and photographs to be used for social media channels
• Coordinate with all necessary departments to meet campaign requirements and deadlines.
• Assist in managing social media calendar.
• Assist in graphic design tasks pertaining to marketing.
• Segment key campaign performance analytics and report on an as-needed basis (weekly, monthly, etc).
• Gather information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Collaborates, participates in, and coordinates promotional activities.

Time Commitment:

This is a full time position. Work hours would be Monday - Friday.